Wednesday, January 10, 2007

Ataraxis Software Trademark Progress

I applied for the trademark registration of Ataraxis Software over a year ago, and after some back-'n-forth with the reviewing attorney over last year, I've finally received something in the mail regarding the application.

I have yet to use the mark in commerce, so I've got 6 months to do so or I have to either apply for an extension or give it up. Apparently being a real company, Ataraxis Software is an LLC in the state of Florida, isn't enough.

With my beta launch getting closer this should be a non-issue.

So much work for a little circle-R. I wish this post about trademarks from Seth Godin existed before I spent the money and time dealing with the registration. I.e. It ain't worth it. Just go TM.

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