Marketing 101

There are certain things I remember my college professors saying. I have a Management Information Systems degree, which is in the college of business at UCF. I remember the following quote from the person teaching our general marketing class.

"Everyone wants to market to themselves."

In other words. People who don't "know marketing" do it wrong by focusing on what they want to see. As opposed to what their target market would react favorably too.

Shawn Porter's blog post, "Take the Hay to Where the Horses Are", reminded me of this lesson.