Friday, June 03, 2005

A Name Comes Together

(Update 6/7: In the original version I used semicolons and asked if I was using them correctly. I wasn't, so I changed them to colons.)

I was writing a blog entry today about how I was still struggling to come up with a name for my Project Management web application. I've been entertaining a few names and I wanted to bounce them off you guys.

I had a suggestion from a friend: Projection. A recommendation from my wife: Projexis. And two that I came up with today: Projectile and Glue.

Before I could finish writing the entry my wife came home and told me we were meeting her parents for dinner. On the way to the restaurant I told my wife I was considering Projectile for a name. She liked the way it sounded, but thought I should spell it, ProjectIsle. Which really didn't make sense, but I appreciated her suggestion.

I started to steer away from Projectile. "Ataraxis Projectile" would be comical.

"The absence of mental stress or anxiety, hurtling through the air rapidly." - uh, no.

I also mentioned my other idea for a name, Glue. The look on my wife's face was like she had just stepped in something mushy, brown, and smelly.

We arrived at the restaurant. While we were waiting for her parents I kept going on and on about how I just can't come up with a good name. I mentioned how the night before I even considered, Amalgamate. A word I found when while trying to find something that meant "together".

Seconds after the word "together" left my mouth, it hit me.



Anonymous Andrey Butov said...

I like "Projection". It follows the simple word scheme of most professional applications - "Firefox", "Word", "Office", "Safari", is easy to spell, and will probably hit high on google when it becomes semi popular.

...and that's a no on the semicolon question. :)

- Andrey

Saturday, June 04, 2005 12:44:00 AM  
Blogger Michael Sica said...

I have a fear of giving the app a name with "Project" in it. I feel like it limits your imagination of what the application can do. Having "Project" or "Task" in the title just seems to generic.

Maybe I'm overthinking it, but I just feel limited by a "Project" based name.

Nothing is set in stone so please keep the comments coming!

Saturday, June 04, 2005 1:03:00 AM  
Blogger Jeff Marder said...

I don't like it. Sorry. I like Projection better. Or even Projexis. It sounds like project and has the -xis at the end like Ataraxis. Uniti just doesn't convey much meaning in the way of explaining what it is your product does. I think the purpose should be readily apparent in the name.

Saturday, June 04, 2005 1:20:00 AM  
Blogger Jeff Marder said...

P.S. If you ever get into groupware Uniti would be a cool name.

Saturday, June 04, 2005 1:22:00 AM  
Blogger CousinChris said...

Hands-Down "Projection". It sounds like your product will help project managers organize their time and predict future scheduling. Uniti sounds like a Black Panther spin-off.

Saturday, June 04, 2005 1:55:00 AM  
Blogger Michael Sica said...

All right, we've got 3 votes for Projection! :)

I'm going to explain my initial decision a little more. Let's see if that changes anyones mind.


1) To my ears "Uniti" (pronounced the same as "Unity") sounds pretty.

2) As far as conveying information about my product... When I hear the word, "Uniti", the imagery in my head is that of a perfect symphony of people working together. In my mind it also produces a feeling of organization.

Team work/communication and organization are extremely important aspects of the Projects I've managed. When any of those areas is lacking, the projects don't go as smoothly as you'd like them to.

3) The 1.0 feature list is not 100% locked down. But my vision is that the application will not only help you manage your project via a task list but also act as a central hub for all of the Project information and communication. I have a few fantastic features planned that build on that concept. I don't want to get into the details because of how far I am from having it done, but they all tie back to the concept of unity - togetherness, singleness, harmony. (Here's a hint: if you like my product for a long time, you'll like, want, and need the features I'm referring to.)


Do you guys still prefer Projection? It just sounds like all the other PM apps out there. (I've looked at a ton of them.) Don't get me wrong. I like Projection! I just don't feel a connection to it like I do with Uniti.

Keep 'em coming guys. I need this kind of feedback.

Saturday, June 04, 2005 2:08:00 AM  
Blogger Jeff Marder said...

> Uniti sounds like a Black Panther spin-off.


In the end though it doesn't matter what the rest of think. If you like Uniti and think it will work then go with it.

Saturday, June 04, 2005 3:56:00 AM  
Anonymous Maxim Porges said...

These guys have tapped the reasoning behind why I thought "Projection" was good in the first place: it has the word "project" in it, it denotes looking in to the future ("projecting" thoughts toward the end result), and it's short enough to be catchy. It's also a play on words, which will make it sound cool.

Uniti isn't bad, but kind of sounds like a Linux distro.

Don't worry, I won't charge you royalties if you use it... just put a small mention in the "About" window, and buy me a Ferrari when you become the next Bill Gates. :)

Saturday, June 04, 2005 9:30:00 AM  
Blogger Michael Sica said...

"(Here's a hint: if you like my product for a long time, you'll like, want, and need the features I'm referring to.)"

I wrote that at about 2:00 am. Here is what I meant, "(Here's a hint: if you USE my product for a long time, you'll like, want, and need the features I'm referring to.)"

Saturday, June 04, 2005 10:16:00 AM  
Anonymous John Topley said...

Sorry Michael, +1 for "Projection" from me, although I doubt the domain name is available (I'm sure you've checked).

P.S. Why does this comments system insist on lowercasing names? Grrr...

Saturday, June 04, 2005 10:51:00 AM  
Blogger Dan Hulton said...

A semicolon is used to separate two related sentences.

"I don't want to go outside today; It's raining."

What you wanted was a full colon.

And I like "Uniti", I suppose, but you really ought to spell it properly: "Unity". It looks like a half-finished word spelled your way, I think.

That, and every company has a limit to how many words they can make up for them and their products. Cross that line and you smell like a 90's dotcommer and that is a smell to avoid.

Saturday, June 04, 2005 5:03:00 PM  
Blogger Michael Sica said...

Joel Spolsky just posted a link to an article titled, "Product naming," on the Project Aardvark blog.

"Look around you into the world of ‘real’ products: Extra doesn’t give you any clues that it’s sugar-free, nor that it’s gum. Cap’n Crunch isn’t the name of a cereal, it’s the name of a fun character created specifically to hawk cereal. Nesquik doesn’t tell you anything about milkshakes. Vegemite doesn’t give you a damn clue that it’s some kind of yeast extract… though if you’re familiar with Promite or Marmite you might be getting the hint."

Saturday, June 04, 2005 10:25:00 PM  
Blogger Nathan said...


I like the idea of having the company name be the unique or compound word which in your case, is Ataraxis - while the product name be something easy to remember and simple.

I think either Projection or Unity (not spelled funky and trendy with an "i") would work well, ala:

Ataraxis Projection
Ataraxis Unity

It's sort of similar to say, Adobe Illustrator, or Macromedia Flash - unique company name, simple product name. I think that naming convention regardless of what you choose will go far.

Sunday, June 05, 2005 8:45:00 AM  
Blogger packphour said...

Is it too late to vote against your choice of company name or did I miss the explanation of why it's ingenious and not tongue tying?

Monday, June 06, 2005 12:48:00 AM  
Anonymous Ian said...

I'm leaning slightly towards Unity as it makes more sense to me for a piece of project management software. Projection is OK too but that of course seems more like some type of presentation or communication software.

Monday, June 06, 2005 8:41:00 AM  
Blogger Michael Sica said...


Company name:


Monday, June 06, 2005 9:12:00 AM  

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